Anyone who is active in social media,
whether it is Facebook, Twitter, Myspace (yeah right), or even territory
specific pages like Nexopia, IRC-Galleria, etc, is done being
bombarded with the same exact messages everyday. We will not begin to get into
the fact that the messages asking you to actually buy are largely ignored (see
previous post below) but we should talk about the actual timing of these
messages and how they might be most effective, and most importantly not
completely annoy one's target audience.
First of all, please if you have not
already, please do try and keep your direct marketing by e-mail if you are
selling anything or trying to gain any kind of true response and growth (again,
see previous post below). This goes double for contacting those within the
industry. While one does obviously make new connections and does have the
opportunity to go "viral", social media is for interaction and fan
"support", not sales and not true "support" in terms of
longevity and product movement in the long tail.
According to musicthinktank.com's Bobby
Owinski there is an actual "Science of Email Timing” that can
help you to take this one step further to make sure that your campaign is not
wasted and your analytics actually move whilst you stare at them for any signs
of life in the universe you are working so desperately to create.
No? Okay, so if your analytics are showing
growth this is perhaps even more important for you, because there are
techniques one can employ to begin making sure that growth becomes exponential,
and not just on your social media pages, but also next time you check the $
page of your distributor. For one, after looking over the "timing"
list provided in the article, consider the suggestion added in the last
paragraph. If your already experiencing a bit of success and have fans in different
places in the world consider dividing your contact list by time zone and
setting up automated services like Fanbridge, Reverb Nation, and the like.
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